Asheville Web Design

JB Media Institute’s Summer Digital Marketing Bootcamp

This 1/2 day class provided by the team at JB Media Institute will explore the five key steps to planning and executing an effective digital marketing plan. A successful marketing strategy requires a clear branding, research, content development, promotional partners, and a distribution or promotion plan. We will focus on tips and best practices to […]

JB Media Institute Launches Free Monthly Online Webinars

My History with JB Media As an entrepreneur I have been involved  in 3 distinct ventures over the last 14 years. The first was the SEO company I opened in April 2003 with my former business partner. Sidhe Communications, LLC was in operation until the summer of 2009 which was when my first company closed […]

JB Media Half Day Internet Marketing Bootcamp March 28th

I am thrilled to offer another half day internet marketing bootcamp as part of the JB Media Institute on March 28th from 8:30 AM to 12:30 PM at the Goodwill Training Center. Join Justin Belleme, Edwin Leskin, and I as we discuss digital marketing trends for 2017 and social media advertising. We are thrilled to […]

October 2016 Classes in Asheville

Founder and teacher Sarah Benoit is offering a variety of Internet, social, and digital marketing classes in the month of October including some free workshops and events. Click below to learn more about each topic, location, and pricing. Asheville SCORE Internet Marketing Advanced Seminar Oct 5th, 2016 6 – 9 PM FREE  AB Tech Continuing […]

Live Stream Testing for Fun

Today I am testing some live stream technology graciously provided by our friends at VDO2NET. I have an addiction these days to live streaming apps like Periscope, Meerkat, and Blab and it has sparked my interest in how this technology will shape the next few years of digital marketing and communications. As live streaming technology […]

What is Market Research and How to Do It Yourself

Market Research The #1 Rule of Web Design: Know Thyself – Identify Your Online Target Markets Market research is an integral part of starting and building a prosperous business. Analysis of online competitors, search engine user trends and industry standards are essential to the design of a successful, profitable web site. This data greatly affects […]

What is Keyword Research and Why Does it Matter?

Keyword Research and Analysis: The Backbone of Successful SEO and Internet Marketing SEO strategies and online marketing campaigns are only as good as the keyword research behind them. I often relate skipping keyword research to shooting at a target with a blindfold on.  As a company or organization, NOT doing keyword research is the equivalent […]

Is “Link Building” still an Effective SEO Strategy?

Since I started studying search engine optimization in 2004 “link building” has been a commonly practiced SEO strategy, but with today’s modern Internet and Google’s updates the old ways of executing a link building campaign have drastically changed. It is absolutely essential if you are going to spend time or money building links to your […]