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How Storytelling with Social Media Compliments Online PR

by sarah benoit | Feb 23, 2016 | Online PR, Social Media

The Role of Social Media as an Online PR Tool Social media marketing is a tool every PR and marketing professional must use, not only for their clients, but also for themselves. If you have a background in communications, PR or marketing then you applying social media...

Is “Link Building” still an Effective SEO Strategy?

by sarah benoit | Apr 17, 2015 | Internet Marketing, Online PR, SEO

Since I started studying search engine optimization in 2004 “link building” has been a commonly practiced SEO strategy, but with today’s modern Internet and Google’s updates the old ways of executing a link building campaign have drastically...

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