The Role of Social Media as an Online PR Tool Social media marketing is a tool every PR and marketing professional must use, not only for their clients, but also for themselves. If you have a background in communications, PR or marketing then you applying social media strategies to any PR campaign can be extremely […]

Since I started studying search engine optimization in 2004 “link building” has been a commonly practiced SEO strategy, but with today’s modern Internet and Google’s updates the old ways of executing a link building campaign have drastically changed. It is absolutely essential if you are going to spend time or money building links to your […]