The team of internet marketing experts from JM Media Institute are proud to announce a summer workshop series.
WHERE: All workshops will be held at the Goodwill Career Connections Center located at 1616 Patton Avenue Asheville, NC 28806. Parking is free.
HOW MUCH: Tickets are $49 per session. Attendance is limited to a total of 25 students.
ADDITIONAL DETAILS: Students should be prepared to bring their laptops in order to participate fully in class exercises.
Wednesday, June 14, 2017 2-5 PM
Search Engine Optimization (SEO) is complex and requires that a number of strategies be employed simultaneously in order to build online authority over time. Learn about opportunities for your business or organization to increase search engine traffic and the number of potential leads, sales, or donors. In this three-hour workshop, we will cover:
- Local SEO Overview
- Managing Your Reviews and Online Reputation
- Link Building 101
Wednesday, June 21, 2017 2-5 PM
Find out how a clear content strategy designed to meet the needs, desires, and expectations of your audiences can help you stand out in the crowd and build long-term relationships with potential customers or supporters. Create brand messages and share stories that generate engagement and conversion. In this three-hour workshop, we will cover:
- How to Complete Keyword Research
- How to Do a Content Audit
- How to Create a Content Strategy
Wednesday, June 28, 2017 2-5 PM
Explore the Facebook and Instagram advertising platforms firsthand and learn how to create an advertising campaign that is effective and successful. Find out how to track and evaluate results. In this three-hour workshop, we will cover:
- How to Get Started with Facebook and Instagram Ads
- Know Your Ad Manager: Ad Types and Audience Building
- How to Create Successful Ad Campaigns