The Founder

Sarah Benoit, Founder & President of Creative Original, Inc.

Internet Marketing Professional and Consultant 

Sarah Benoit has been a resident of Asheville, North Carolina since August of 1999. She has a background in professional writing, media relations, event production, office management and customer service. Ms. Benoit is a keyword research, content development, market research and web site development specialist. She was Managing Partner and Marketing Director of Sidhe Communications, LLC from 2004 to 2009. She is currently the President of Creative Original, Inc and also serves as co-founder and lead instructor at the JB Media institute, an Internet marketing school based in Asheville. Benoit is a graduate of Leadership Asheville 31 and currently a member of Asheville 40 Under 40. In the past Benoit has held customer service, management and consulting positions in the hospitality, restaurant, healthcare and entertainment fields.


Teacher and Speaker

Ms. Benoit also began teaching Internet marketing seminars in 2006 and continues to develop classes on topics such as keyword research and analysis, audio and video podcasting, Internet marketing, referral marketing, web site analytics, writing for the web, social networking and more for both advanced and beginner students.

Currently and in the past she has taught curriculum for the AB Tech Continuing Education program, Mountain Bizworks, the Small Business Center at AB Tech, WNC Nonprofit Pathways, Asheville Score, and more. She has also presented keynotes and trainings at Blue Ridge Community College’s (BRCC) Women in Business Conference, BRCC’s Prospering conference, the annual American Booksellers Association conference, the Appalachian chapter of the National Association of Catering and Events (NACE) annual conference, SNAGNext (The Society of North American Goldsmith’s Annual Conference), and more.

Benoit plays an active role in Asheville’s vibrant local business community and is especially dedicated to helping people with little technical background or education understand the role of web sites and the Internet in professional, business and marketing fields. Benoit offers classes, workshops, presentations, conferences, panels, and trainings on a wide variety of Internet related subjects.